Corporate Storytelling

Led a comprehensive copy revision to revitalize the brand’s personality, tone of voice, and overall presence.
Refined styling, enhanced SEO, and ensured consistency across all platforms through meticulous copyediting.
Migrated 500+ blogs to a new platform, configuring all content metadata and repairing 600+ broken links within four weeks.

Developed and launched industry-related crossword puzzles that doubled the newsletter signup rate.
Achieved this with no additional budget, leveraging cross-functional collaboration to maximize impact.

• Managed and executed a customer story projects from concept to completion, coordinating all aspects remotely.

• Secured a prime filming location featuring the Eiffel Tower to enhance visual appeal.

• Innovated the customer case study program, reducing costs by 33% and doubling production speed for improved content delivery.

Produced, edited, and managed the creation of Intelligent Safety: How to Protect Your Connected Family from Big Cybercrime, a comprehensive guide on safeguarding families against cyber threats using AI.
Developed a compelling book video trailer and designed a landing page to support the book’s promotion and distribution.
The book equips families with tools and knowledge to proactively defend against cybercriminals, covering topics from protecting teen online activity to securing family finances and supporting aging parents.
Successfully positioned the brand as a thought leader in cybersecurity and AI through strategic content and promotional efforts.

Developed and launched an interactive microsite as part of a brand awareness campaign, in collaboration with Team Downey.
Designed the site as a digital destination for visitors from paid media, featuring an interactive quiz that assesses online behavior and categorizes users into personas with associated online risks, and offers bespoke security recommendations.
Achieved an 80% completion rate and higher conversion than the recently-optimized brand homepage, demonstrating the effectiveness of the interactive experience.

Authored a monthly column for the Forbes Technology Council, focusing on personal cybersecurity and artificial intelligence to enhance thought leadership visibility and engage a network of business leaders.
Contributed to expert panels and the Forbes Executive Library, expanding the reach and impact of the content.
Received Editor’s Choice recognition for submissions, further validating the quality and relevance of the work.
Strategically leveraged the Forbes platform to build partnerships and drive awareness of critical cybersecurity issues.

Developed and executed a strategy to enhance thought leadership visibility and engagement for Jeffrey Katzenberg and Hari Ravichandran on LinkedIn.
Achieved over 1,000% engagement growth while managing their accounts, significantly increasing their influence on the platform.
Secured LinkedIn Top Voice status, Spotlight notifications, and podcast segments with LinkedIn’s CEO and Editor-in-Chief respective shows, further establishing their authority in the industry.

Wrote, directed, and produced a high-end video with the University of Maryland Global Campus as part of a new storytelling initiative, following the Global Customer Storytelling framework I created.
Supported the video with a comprehensive landing page featuring additional in-depth information to enhance the customer journey.
This project served as the premier example of the new storytelling approach, setting a benchmark for future content efforts.

Produced a Q&A video with Cornell University as part of a new storytelling initiative, adhering to the Global Customer Storytelling framework I developed.
Created a complementary landing page with additional in-depth information to enrich the customer experience and provide comprehensive insights.
This video marked the first Q&A format content under the new initiative, setting a precedent for future storytelling efforts.

Developed a case study with Cal Poly Pomona, focusing on a specific use case of our product targeted at coding classes to drive greater adoption across the California State University system.
Introduced a new media component, the audiogram, as snackable content for social media, expanding the reach and engagement of the case study.
This case study served as a key asset in promoting product adoption within the university system, leveraging detailed insights and innovative content formats.

Developed a narrative-driven ebook that redefines academic integrity, created in collaboration with customer advocate/thought leader.
Recognized as one of the top-performing content pieces in email and event campaigns, driving significant demand generation.
This digital asset has played a crucial role in engaging the academic community and fostering conversations around integrity in education.

Organized and led the company’s first panel event focused on student voices, a challenging yet crucial end-user demographic.
Engaged students to share their insights on academic integrity, offering unique perspectives that resonated with the audience.
This event served as a key lead generation initiative, opening new avenues for engagement and dialogue within the academic community.

Produced a targeted written and video publication featuring academic experts discussing the impact of the pandemic on higher education, published in EdTech Chronicle.
Leveraged this content as a follow-up to a User Summit event, with the goals of driving awareness for the next year’s event and enhancing professional visibility for participants.